In the multi-billion-dollar custom truck business, no one builds louder, more outrageous, or more sought-after creations than Florida's own Apocalypse Manufacturing. As if the builds alone weren't challenging enough, owners Joe and Ashley Ghattas also manage Ashley's over-the-top "New Jersey Extra" family -- who just so happen to make up the company's sales and marketing teams. There's Ashley's father, Jerry, or "Pop," an old school car salesman from a bygone era; her youngest brother, Frank, the handlebar mustache-sporting sales machine; and her eldest brother, Jerry "Jr," the most over-the-top and intense marketing guru in South Florida.