THE TOYS THAT BUILT AMERICA chronicles the untold stories and rivalries that gave rise to the modern toy industry. Against the backdrop of major events in American history like the Civil War, the Great Depression, and the Vietnam War, visionaries like Milton Bradley, the Parker Brothers, Ruth and Elliott Handler, and Merrill Hassenfeld all courted failure and ruin at every turn on their way to building billion-dollar empires.
The Toys That Built America
THE TOYS THAT BUILT AMERICA chronicles the untold stories and rivalries that gave rise to the modern toy industry. Against the backdrop of major events in American history like the Civil War, the Great Depression, and the Vietnam War, visionaries like Milton Bradley, the Parker Brothers, Ruth and Elliott Handler, and Merrill Hassenfeld all courted failure and ruin at every turn on their way to building billion-dollar empires.
